Just who are we?

Alcheringa is a smaller, focussed, strategic marketing consultancy, specialising in the business-to-business sector with a range of professional capabilities to help solve real-world business problems.

We consult to companies of various sizes in a range of industries, with an emphasis on Airlines, Airports, IT and Management Consultancies. However, fundamental approaches to problem solving can be applied across most sectors.

We are especially suited to medium-sized enterprises and those with relatively under-developed marketing functions.

We concentrate on the strategic end of the spectrum where the biggest differences can be made but are also adept at providing tactical support, if that’s what you need, through a network of specialist consultants – providing a one-stop-shop of services.

Principal, Mike Penfold, has been consulting worldwide to a range of top international companies over the past 12 years. His management experience includes periods spent as Marketing Director for subsidiaries of both Qantas and British Airways. These subsidiaries specialised in selling IT products and consultancy services globally to a variety of companies operating in the aviator sector. His career has spanned the IT, consulting services and the aviation industries in a wide variety of management and operational roles.

He has exceptional critical thinking skills as well as top communication and inter-personal skills, is respected at Board and C-level as well as senior management in many disciplines, and excels in seeing the world through your eyes.

He is an Associate Fellow of the Australian Marketing Institute and ensures up-to-the-minute know-how, practices and skills through the AMI's Certified Practising Marketer program and through the post graduate program at Monash University.

He can be encountered delivering master classes on cutting-edge subjects to international conferences, most recently at the Australia Pacific Aviation Outlook Summit held in Sydney August 2009. Contact him direct, now.